We started with the core belief that watchmaking is an art form that can be celebrated and enjoyed by anyone. While we are proud to create premium timepieces, we reject the negative stereotypes of luxury watch brands that prioritize inflated pricing, artificial scarcity, and meaningless partnerships over delivering great value and design.

We are committed to offering fair pricing that reflects the true value of our watches, without resorting to gimmicks or marketing tactics that manipulate demand. We believe that our customers should have access to quality watches without sacrificing their financial stability or sense of self-worth.

For us, the joy of watchmaking comes from creating timepieces that are both beautiful and functional, built to last a lifetime and beyond. We prioritize genuine relationships with our customers over meaningless “influencer” or celebrity endorsement. As from our point of view, a Héron piece on the wrist of a proud customer is the ultimate prestige. 

At our core, we are a brand that celebrates the spirit of adventure and exploration. Every watch we create is designed in Canada, a country that is known for its stunning natural beauty and rugged terrain. We draw inspiration from this unique landscape, and our design philosophy is grounded in functionality, durability, and versatility.

Our tool watches are built to withstand even the toughest conditions, from the depths of the ocean to the highest mountain peaks. We exclusively use quality materials and proven technology to ensure that every Heron watch is up to the task on the field or at the office. 

At the heart of our design philosophy is a deep respect for our customers and their unique journeys. We understand that adventure means something different to everyone, and our watches are designed to be versatile enough to keep up with any pursuit. Whether you're exploring a new city, embarking on a backcountry hike, or simply living life to the fullest, a watch from our collection is a reliable companion for your journey.